The website review, in four parts.

Prepared for Verto Health. Each part has its own page, its evidence, and what changes next.

• SubstanceWhat you're selling, to whom, and why they should buy it
• CopyHow it reads, and the lines drafted for each page
• ArchitectureHow people and machines find it
• DesignHow it feels, and the clickable mockups

Every section takes your reaction inline — a thumbs up or down, or a note. Nothing here is public.